Will Hsu

President, Hsu’s Ginseng Enterprises, Inc.


President, Hsu’s Ginseng Enterprises, Inc.
Farmer and Partner, Hsu Ginseng Farms, LLP
Owner, Hsu Global Distribution LLC

University of Wisconsin-Madison, Bachelor’s of Business Administration With Honors & Distinction in Finance, Investment & Banking; Chinese Language & Literature; East Asian Studies; 2000
Harvard Business School, Master’s of Business Administration, 2006

Will Hsu grew up in Wausau and graduated from Wausau East High School in 1994 with an IB Diploma.  He then matriculated at the University of Wisconsin-Madison and graduated in 2000 with honors and distinction as a triple-major.  After graduation, he worked for General Mills in their Finance Leadership Development Program and was sponsored by the company in 2004 to earn his MBA full-time at Harvard Business School.  Upon graduating from Harvard Business School in 2006, Will returned to work for General Mills in financial roles of increasing responsibility that took him around the country.  His last role at General Mills before departing the company was as Senior Finance Manager for Global Financial Systems in the Corporate Controllers Department.

Following his heart, Will moved back to Wausau in 2011 to help with the family businesses his parents, Paul and Sharon Hsu, started in 1974.  Hsu’s Ginseng Enterprises, Inc. is the largest ginseng company in the United States with an e-mail, catalog and direct-to-consumer shipping model that reaches over 1 million Asian-American households a year. The company offers multi-lingual customer service, an e-commerce ordering platform and direct-to-your-door delivery based out of the company’s headquarters in Wausau. The company also fulfills wholesale accounts and bricks-and-mortar retailers located in the six largest Chinese communities in North America: Los Angeles, San Francisco, New York, Houston, Vancouver and Toronto. The company sources nearly all of its ginseng from Hsu Ginseng Farms, LLP, the second largest ginseng farming operation in the country, with over 400 acres under cultivation.  Hsu Global Distribution is the family’s newest company and distributes ginseng and other Wisconsin products on online platforms such as Amazon, Alibaba T-Mall and eBay.  All of these businesses operate out of Wausau, with over 80 full-time employees in North America and over $30 million in annual sales.  Hsu’s has family-owned operations and joint ventures in China, Hong Kong and Taiwan and manages its Asia sourcing, supply chain and sales efforts from its Asia headquarters in Nanjing, China. Asia plays an important role in the industry as over 90% of American ginseng is exported to China, Hong Kong and Taiwan. Hsu’s Ginseng Enterprises was a key sponsor for the International Wisconsin Ginseng Festival held the past two years to promote local agricultural tourism. The company remains steadfast in its mission to deliver the highest quality Wisconsin-grown ginseng products to customers around the world.

Will currently serves on the Board of Directors for the UW Foundation and Alumni Association as Chair of the Budgeting & People Committee and also the Community Foundation of North Central Wisconsin. He was a recipient of UW-Madison’s Forward Under 40 Award in 2016 and previously served on the Executive Committee of the Wisconsin Alumni Association Board of Directors and the Advisory Board for the Wisconsin-China Initiative.  Jenny and Will are members and volunteers at First Presbyterian Church of Wausau and are blessed with 7 year-old twin daughters, Scarlett and Jocelyn.

All sessions


  • 24 March, 2021
  • 09:20 - 10:55